The Arab Spring saw unprecedented geopolitical
change in the Middle East and North Africa, but with it came increased
instability and uncertainty in those directly affected countries. A related
vibration radiated to other parts of Africa and, in the case of recent events, even
as far as Eastern Europe and Central Asia.
The changing socio-political dynamics in
emerging markets and fragile environments presents newfound challenges for Australian
companies currently operating in these regions as well as for those evaluating
the associated risk versus reward payoffs in entering them. As Asia continues
to fuel increasing demand for resources, companies may be increasingly indulgent
in their risk appetite. This will include companies with capital looking at project
based opportunities that regularly present themselves in post-conflict
environments like Iraq, Sudan, Democratic Republic of Congo and Afghanistan, as well as more remote,
austere and fragile areas in Africa and across the South East Asian and South
Pacific archipelago.
We are
currently observing an arc of
instability radiating outwards in North and East Africa, propelled by the
catalyst of the Arab Spring, but with a much longer genesis. There are very few
truly stable countries remaining in the North and Eastern regions of Africa but
there are significant resource reserves. The littoral states are most
attractive to investors and offer the most profound and enticing opportunities,
given access to seaports that can easily install a seaborne supply chain.
A decade ago
Chinese and Malay resource companies moved into an immature African market
space which are often benchmarked as being the original resource frontier
markets. The main lesson learnt from these African experiences was sustainable
profitability; consequently exploration and production companies
must pay more attention to the final frontiers of resource wealth; which are
often immature in their governance systems and stability. These locations are receiving
more attention from those resource sector companies with capital but no onstream
projects. Increasing shareholder demands will place greater pressure on this
tranche of companies to take greater risks in order to deliver greater returns.
Players in the extractive industry must pay attention to these new and
developing opportunities to remain ahead of the power curve given the range of resources in frontier markets,
particularly Africa and parts of Central Asia, that are not under exploration
or in production. True reward always accompanies
true risk and this changing frontier brings many existing and some new
challenges.
Countries
such as Iraq, Afghanistan, Ghana, Sudan, Code d’Ivoire and Sierra Leone are
increasingly seeking to develop deals and concessions with Western domiciled
companies that that have a proven track record in project delivery, high
standards of safety, and competency in managing local stakeholders and
communities with appropriate corporate social responsibility programs. They
have learned, through experience and research, that non Western Companies do
not necessarily conduct their projects with the same sensitivity and corporate
social responsibility nor do they offer opportunities for local industry
participation as being commonplace in their projects. There is, therefore, an
increasing demand for the services and support of Western based and Western
principled companies. The outcomes of events like the Arab Spring, political
instability in Cote d’Ivoire and elections in Iraq, all of which dislocate ‘old
regimes’, are likely to further this demand trend.
For those
companies planning to operate in this environment, there are a myriad of
challenges that should be mapped, resourced and proactively managed. These can
be summarised as follows:
1. Ungoverned
Spaces (Political Terrain)
·
Typically an ungoverned space appears
where there are contested or porous borders or countries with immature
governments and political systems. This creates risk for the business practices
of any international entity operating within that country’s borders. Critical
to managing this risk is effective business intelligence that operates as part
of a company’s early warning radar. Threat and Vulnerability Assessments offer
a better quality optic that creates improved visibility and awareness across
the widest disciplines including stakeholder interactions, social, cultural and
political influencing factors as well as the prevailing security and health
environments.
·
During the Arab Spring, many resource
companies were caught unaware of the emergence of political instability and
consequently the rapidly developing ungovernable spaces. Libya, for example,
saw widespread regional looting of international organisations from criminal
groups that presented themselves as being ‘rebels’. On occasion, this
manifested into personal security risks to international and local staff. In
some instances, Unity Resources Group (Unity) were requested to advise,
prepare, treat and evacuate employees and families within 24 hours from the
most remote of environments. This was far from ideal from an operational and
cost perspective, let alone the potential trauma that was created for valued
employees and their families. Many companies were underprepared and hence fell to their lowest level of preparation; thus
paying not just the real financial costs but also suffering irreparable image
and reputation damage as local staff were left behind and projects were abandoned
and suspended. Many have still to re-staff and recover their projects.
·
Beyond operational intelligence and the threat of ungoverned spaces, associated
criminality, lack of infrastructure and rapidly changing geographical and
cultural environments all require a more complete preparatory view prior to final
investment decisions. We are increasingly dealing with clients that are
assessing investments with significant potential (theoretical) returns yet have
little experience operating in some of these challenging environments.
Navigating through the opaque operating environments in frontier markets requires
a sound plan, a well designed and produced road map and a robust business
compass. It is then necessary to develop and conduct projects with exceptional
resilience and recoverability plans.
2. Security against Terrorism (Human Terrain)
·
For businesses operating in fragile
and demanding environments, challenges often emerge due to the prevalence of
internationals coupled with unregulated and often lawless swathes of geography
and the associated highly complex supply chains. In many countries, resource
rich areas are common targets of terrorist, factional and clan based groups,
both on and offshore. Insecurity , including piracy, is a major issue that any
company should have considered and if required developed a risk mitigation
strategy for.
·
Unlike other companies entering these
environments, resource companies are often highly visible in terms of their
physical footprint and lines of supply and communications. There are susceptible
to being targeted. Indeed, incumbent governments in these countries often actively promote the foreign
investment, due to the potential economic benefits and political gravitas. Therefore an unintentional
consequence of this activity is making the project a ‘trophy target’ for
terrorist activity.
·
Piracy is a growing concern along the very
linear offshore supply lines that offer the most affordability for large volume
movements of commodities. It is predicated that piracy will continue to grow
and expand across the Pacific and Indian Oceans as exploration and production
volumes grow from Africa and Asia. Funded
through the ongoing payment of ransoms, pirates also have become more
sophisticated and are extending their activities. We are noticing piracy events
moving from the traditional high risk locations such as South China Sea,
Malacca Straits and the Gulf of Aden. This upward and outward trend has shown
piracy is now prevalent deep inside the Indian Ocean and on the fringes of the
Persian Gulf. It remains a major threat to the cost base of providing resources
to customers.
3. Logistics
(Supply Chain)
·
Due to underdeveloped infrastructure
and utilities, Africa can be logistically complex. The supply chain for
importing and exporting resources is often convoluted and therefore high risk
as it traverses ungoverned spaces that commonly harbour issue motivated groups,
criminals and anti government elements.
·
Cross border movements require a
detailed understanding of stakeholders and liaison networks, to mitigate the risk
of convoys and staff being impounded and significant time delays.
·
Quality and quantity inside the supply
chain are often misaligned with demand, and we also regularly notice that speed
and reliability are often below expectations.
·
Supply chains can be installed that
are successful and these should be mapped and designed as part of one cohesive
and coherent market entry strategy but constantly adapted to remain ahead of
the morphing environmental factors: including social, political, economic,
security, health, legal and environmental
factors.
4. Social,
Cultural and the Environment
·
These
disciplines extend to religion, beliefs, community ties and inter/ intra
community frictions, climactic and environmental changes and flora and fauna. Understanding
these sensitivities and how to manage the needs and expectations of the local
community and authorities can make the difference between harmonious relations with
a predictable and manageable operating environment and a project which lacks local
support.
·
Seeking
the endorsement of local communities as well as offering opportunities for
local industry is core to developing resilient business practices and
delivering successful and profitable projects and programs. Community outreach
and community based safety and security can also act as the adhesive of a
successful project delivery apparatus.
These
operational threats and challenges, while not unusual or unique, need to be analysed
closely and a detailed plan developed prior to entering a territory.
Solutions: Address the Challenges Before You Arrive
Time
spent in reconnaissance is seldom wasted- Napoleon
Research,
analysis and due diligence is critical to inform the early and preparatory
phases of a project. Just as you undertake comprehensive geological,
engineering and technical business case reviews and due diligence, the same
must be applied to the physics of the operating environment. For smaller
companies, the initial challenge often resides in finding the right resources
to undertake the due diligence. In most cases, safety, health, environment, security
and business intelligence consultants who have an on-the-ground presence with
many years of experience in these regions are a very cost effective approach to
undertaking the relevant due diligence. The opportunity cost of skipping due
diligence is regularly profound and acute in terms of financial loss. Small to
mid cap resource sector companies can seldom afford an initial error in the
project review, development and rollout.
By
undertaking appropriate due diligence and then preparing the right risk
mitigation strategies, a company will in many cases reduce its overall
operational costs once in market; and certainly sidestep the real costs of poor due diligence and a semi-informed
and semi-prepared market entry strategy.
A forward focus
should take account of all the known variables on a particular project and also
prepare for known and possible unknown contingencies, the branches and sequels
of events and the associated second order effects. This widest and deepest
outlook will ensure that a company is well prepared and does not need to be
incident reactive. Incident based response generates additional costs by demanding
additional surge services as well as issue management across stakeholder
groups. In many cases feeble planning results in project failure.
The Approach - Creating a Refined Threat and
Vulnerability Assessment
Stability is
a precondition to development. Stability can be created and influenced at the
project level. Proactive risk mitigation
and aligned outreach, liaison and diligence before entering the operational
environment is a critical step that ensures the best chance of developing project
stability. Risk mitigation strategies should be informed by comprehensive
threat and vulnerability assessments that identify and treat risks across a
spectrum of disciplines including social and cultural, technological,
environmental, political, legal and logistical (including the supply chain) issues.
A company should apply experienced resources (internal or consultancy based) across
all of these disciplines (at a minimum) to deliver data and information that
are fused together to provide contextualised intelligence to assist management
decision making.
A highly
refined Threat and Vulnerability Assessment permits risks to be identified, understood
and then enables a comprehensive strategy to be developed prior to market entry.
By targeting efforts and resources toward obtaining the information and insight
required to fill knowledge gaps, businesses can inform and increase
productivity and minimise the excessive use of time and resources. In order to
gain transparency on critical issues surrounding the operations and logistics
of operations in high risk locations it is essential that companies collect
data sets across the full range of functional areas prior to market entry.
Resource
companies must work to reposition market nuances into business advantages and
seek specific business intelligence while navigating the opaque environment of
foreign and complex markets. These environments are dynamic and
require constant fine tuning and adjustment. It is, therefore, vital that
foreign businesses commit to the ongoing monitoring and evaluation of all
systems and procedures and apply appropriate feedback loops into a continual
improvement process.
The Critical Element – Multiplying the Value
of Your Investment through Proactive use of Human Terrain
So what are
the critical elements of a threat and vulnerability assessment? Understanding
the organisations that can influence the success (or otherwise) of your
operations are stakeholders that contribute to the Human Terrain.
Human Terrain
Systems create the conditions for establishing and shaping the socio-cultural
framework to enable investment and operational planning, preparation, execution
and assessment. This model focuses on developing a fully integrated civil
affairs program to engage the community while providing security, medical,
safety, cultural awareness and incident and emergency management services, all
of which, when fused, deliver successful project outcomes in line with client
goals. Civil affairs and the associated outreach will seek to reassure and
build both trust and confidence that the issues, concerns and needs of the
community and its stakeholders are addressed. This includes the application of
local industry participation, including for suppliers and employees that
promotes greater economic progression.
Understanding
the effect of investment through the lens of the local culture and psyche
should be foremost in planning and consideration prior to every final investment
decision. A good business model for resource companies should incentivise the
local population towards the project, thus giving the human infrastructure both
the value and the reason to be a supportive alliance.
Again Human Terrain
Systems are researched and designed as early as possible for once a company has
extended and promoted a certain approach it is difficult to change direction. Concurrent
due diligence of partners, suppliers and customers, combined with community
liaison and outreach programs prior to market entry can minimise the threat
posed by a resource company moving into an area of instability and neutralise or
marginalise confrontation and conflict. Civil affairs and human terrain teams (HTTs)
regularly lead community based security and safety programs which complement
traditional safety, medical and security systems. As well as acting in a
promotional capacity for the project they provide a useful feedback loop. Outreach
initiatives, such as ‘Town Hall’ sessions with local populations, that are led
by HTTs additionally provide access to knowledge and relationships that allow
companies to address challenges through a different prism and using different
angles that are typically known by local populations. This enables a greater
understanding and more options to overcome them. Local endorsement leads to
broader local support and, ultimately, contributes to project success.
To
successfully develop a tapestry to inform executive decision making, information
should be sought from trusted and proven sources in the area developed during
the preparatory stage but reviewed, evolved and modified through the life of
projects. Sources are typically drawn from across the community, businesses, local
suppliers and providers, law enforcement, international community groups and
non government agencies and the media.
Below are
stakeholder groups that are typical to a resource project that companies may
need to be cognisant of:
Domestic Business Sector
·
Particularly
within the energy and infrastructure industry
·
Within
local and foreign companies operating in the country
·
Chambers
of Commerce and National Business Institutions and Councils
Law Enforcement
·
Public
Security Forces
·
Investigative
Police Force
·
International
military, security and policing bodies
·
Other
Commissions
·
The
Justice architecture
The Media
·
Investigative
journalists both in-country and globally with a focus on local and regional
politics and business relations
·
Some
people in remote communities may be illiterate and audio messaging takes an
increased importance as does learning through visual imagery
Local Suppliers
·
Procurement
agents and those offering supply chain solutions
·
Freight
forwarders and brokers
·
Competitor
advice can complete and round out stakeholder analyses
Diplomatic, Community and NGOs
·
Information
& Analysis Services both in-country and in other jurisdictions where the
country maintains an accessible diplomatic presence
·
Embassies
and High Commissions and international
organisations such as the UN and the World Bank.
·
Primarily
international human rights organisations that have been monitoring local
activities
·
Local
community, cultural and religious groups
·
Inter
country chambers of commerce and industry groups
Government
·
Senior
level officials in the following typical Ministries:
o Ministry of Petroleum/ Oil and Mineral/
Natural Resources
o Ministry of Commerce and regional Chambers of
Commerce
o Ministry of Finance
o Ministry of Foreign Affairs
o Ministry of Interior/ Police
o Ministry of Defence
o Customs and Immigration agencies
o Ministry of Labour
Academia and those with Influential social
status individuals/families or clans
·
Academic
scholars in-country and abroad including Diaspora
·
National
Universities and Professors in the local area
·
Legal
services
·
Local
legal firms and international law firms operating in-country
·
Influential
and successful families
Prepared for Business Resilience
As outlined,
a successful development project in high risk areas inherently creates stability,
despite environmental challenges and pressures. Incidents and events can
overshadow and threaten stability and as a result contingency plans are
critical to guaranteeing business continuity. Business resilience and
recoverability from incidents and events is vital to maintaining both the profitability
and the image and reputation of an organisation in unstable and challenging environments.
This demands intelligent and thorough planning and preparedness.
Not all risks
can be foreseen, but due diligence, research and analysis followed by sound
systems and procedures for implementation can ensure that incident, emergency
and crisis management plans are both thorough, rehearsed and therefore are
robust.
Other
supporting systems including safety, security and emergency management, health
and medical and environmental response and recovery all need to be integrated
into the business resilience architecture.
Conclusion
The events of
2011 have created an arc of instability radiating out from North and East
Africa and should serve as a reminder to resource companies that many of the
frontiers containing significant resource holdings are not without their inherent
challenges; that often change at no notice. With careful preparation and
planning and a deliberate approach to due diligence which includes operational,
social, cultural and environmental considerations, resource companies greatly
improve their chance of success of establishing sustainable and profitable
operations.